What Attune Stands For

Attune is the name of our business—and it also expresses the essence of our work.

The acronym A.T.T.U.N.E. reflects the foundational principles of how we engage with people and organizations:

  • Awareness

  • Turning toward the relationship

  • Tolerance

  • Understanding

  • Non-defensive listening

  • Empathy

This acronym originates from The Science of Trust by John M. Gottman (2011), and aligns deeply with our vision for connected, effective, and meaningful professional relationships. In Dutch, attune translates as “afstemmen”—a powerful word that means tuning in, aligning, and resonating with others.

Core principles

Our approach is grounded in criteria that foster sustainable change, trust, and professional growth:

  • Listening for genuine connection
  • Serving a shared purpose
  • Integrating body, brain, and mind through practical tools and methods
  • Applying concepts of neuroplasticity
  • Using supportive and secure digital technologies
  • Acting in alignment with the needs of individuals and teams
  • Valuing diversity and cultivating inclusivity
  • Sharing success and offering constructive, positive feedback
  • Prioritizing both physical well-being and mental resilience
  • Encouraging a growth mindset
  • Building trust in oneself and in professional relationships

These principles shape how we work, communicate, and guide—creating space for conversations that make a real and lasting impact.